Principles of marketing kotler pdf
Tapia Frade, A., & Del Toro-Acosta, A. (2019). Semi-nudity, gender and other factors in television advertising. An approach from neuroscience. Vivat Academia. Journal of Communication, 147, 1-21. https://doi.org/10.15178/va.2019.147.1-21. https://doi.org/10.15178/va.2019.147.1-21
David, P.; Morrison, G.; Johnson M., and Ross, F. (2002). Body Image, Race, and Fashion Models. Social Distance and Social Identification in Third-Person Effects. Communication Research. 29(3), 270-294.
Dittmar, H., and Howard, S. (2004). Professional hazards? The impact of models’ bodysize on advertising effectiveness and women’s body-focused anxiety in professions that do and do not emphasize the cultural ideal of thinness. British Journal of Psychology, 43, 477-497.
Martínez Herrador, J. L.; Garrido Martín, E.; Valdunquillo Carlón, M. I., and Macaya Sánchez, J. (2008). Analysis of attention and emotion in political discourse based on a new psychophysiological recording system and its application to political science. DPSA. Working Papers of the Department of Social Psychology and Anthropology, 2. Retrieved from http://hdl.handle.net/10366/22533.
Estrategia de marketing ferrell pdf
El marketing en las semillas es una herramienta prometedora para aumentar la utilización de semillas certificadas. El objetivo del presente estudio fue analizar la comercialización de semillas como herramienta para promover el uso de semillas certificadas. Cabe destacar que el impago de regalías por la compra de semillas clandestinas descapitaliza la industria semillera y reduce la inversión en nuevas tecnologías y cultivares por parte de los sectores público y privado, disminuyendo así la probabilidad de éxito de los agricultores por el uso de tecnología obsoleta. En general, el uso de la comercialización en las semillas es una herramienta importante utilizada por las empresas de semillas con el fin de superar a la competencia y satisfacer las demandas del mercado y, en consecuencia, promover una mayor utilización de semillas certificadas por los agricultores.
Fonte: Bishaw; Turner, 2008BISHAW, Z.; TURNER, M. Linking participatory plant breeding to the seed supply system. Euphytica , n.163, p.31-44, 2008. DOI: 10.1007/s10681-007-9572-6https://doi.org/10.1007/s10681-007-9572-…
Kotler and Armstrong 2008
Moral-Moral, M. (2021). The application of neuromarketing to the field of tourism: a literature review. Vivat Academia. Revista de Comunicación, 154, 429-442. https://doi.org/10.15178/va.2021.154.e1359. https://doi.org/10.15178/va.2021.154.e1359.
Assistant Professor of the Marketing and Market Research Area of the University of Cadiz. PhD in Social and Legal Sciences from the University of Cadiz. Degree in Business Administration and Management from the University of Jaén. Professor in the Degree in Business Administration and Management, Degree in Marketing and Market Research, Master in Tourism Management, Master in MBA and coordinator of the Entrepreneurial Marketing Module in the Master in Business Creation, New Business and Innovative Projects (Masterup). Lines of research focused on tourism marketing, new tourism modalities and teaching innovation.
Bakardjieva, E. and Kimmel, A. J. (2017). Neuromarketing Research Practices: Attitudes, Ethics, and Behavioral Intentions. Ethics & Behavior, 27(3), 179-200. https://www.doi.org/10.1080/10508422.2016.1162719 .
Marketing Management kotler 15 edition pdf
Example: Open rate of your newsletter. The percentage of people who open your newsletter will determine the relevance and quality of the content you send. Monitoring the open rate of each newsletter you send can help you evaluate the effectiveness of your mailings in terms of the objective you want to achieve.
The key indicators of Human Resources will help you to see the evolution of the department, to make forecasts, etc. It is therefore essential to define them well from the outset and that they can serve you over time. To create an effective KPI, the four aspects to take into account are:
On different occasions, we have talked about the fact that all objectives must be SMART. Specific, Measurable, Achievable, Relevant and Time-bound. Establishing these variables in your objectives helps us to concretize them and carry them out more effectively. So that we can organize and measure them in a systematic way.
We will use the metaphor of Henrik-Jan van der Pol, CEO of Perdoo, to better understand the difference between these two concepts. If you see your business as a car, KPI’s are the indicators you will find on the dashboard, speed, temperature, mileage. And the OKR’s will act as a map, they will help you reach your final destination.