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Que es salesforce marketing cloud

enero 8, 2023
Que es salesforce marketing cloud

Estudio social

El paquete Eficacia de marketing y los descuentos asociados sólo están disponibles para Marketing Cloud. Ahorro basado en el precio de lista del producto sin descuento. Oferta abierta hasta el 31/1/23 y sujeta a cambios sin previo aviso. Se aplican restricciones y exclusiones adicionales. Póngase en contacto con su representante de ventas para obtener información adicional y determinar si es aplicable.

Marketing Cloud nos da la oportunidad de tomar los datos y aprovecharlos realmente de forma adecuada para lanzar una serie de campañas en el momento adecuado y, a continuación, medir esas campañas para asegurarnos de que estamos prestando el mejor servicio a nuestros clientes y de que estamos obteniendo el retorno de la inversión que necesitamos.

What is Marketing Cloud in Salesforce?

What is Marketing Cloud? As part of the Salesforce services, Marketing Cloud is a Salesforce module that contains multiple tools to improve the interaction of brands with their customers and prospects through all types of channels.

What is Salesforce and what is it for?

Salesforce is a customer relationship management solution that brings companies and customers together. It is an integrated platform that gives all your departments, including , , , and , a single, shared view of each customer.

Salesforce marketing cloud demo

We offer the possibility to work with Salesforce®, the #1 CRM software in the world, where you can track all your customers’ sales information and interactions, optimize marketing actions, coordinate service sales and create dynamic communities in one place quickly, easily and intelligently.

More efficient commercial management for quick decision making and better prioritization. Sell more and from anywhere. Case and task management interface, offering tools that increase productivity and qualified leads.

  Conceptos basicos del plan de marketing

Top-level customer care that facilitates smarter, faster and more personalized service to save costs and time. Support your customers anytime, anywhere.service

The world’s leading online commerce platform that enables you to reach consumers across multiple digital channels with customized business solutions for marketing, sales and order management purposes.commerce

Salesforce marketing automation

The Martech ecosystem is currently composed of more than 7,000 tools, in sub-categories such as:  These must be validated according to the business model B2B, B2C and must be integrated to the object of activities in the CRM.

For the acquisition processes it is necessary to define whether the multichannel will be in the CRM or in the Call Center, and also to validate the way in which the Call Center will be integrated, since currently there are on premise tools or those that have native connectors available such as: Talkdesk, Aircall, Ring central, Twilio, Dial Path, Five9, Ring DNA, Salesforce Anywhere among others, which are developed in Salesforce and therefore live within the CRM interface, making it possible to manage multi-channel within it.

To be able to integrate the different Salesforce clouds based on the diagrams, the following important considerations must be taken into account to implement customer acquisition processes: These considerations are based on our experiences integrating ecosystems in different companies that need to be able to market and sell to customers (B2B) and consumers (B2C) using a single ecosystem.

Salesforce cdp

Thanks to Marketing Cloud we can better understand our customers by connecting data from various sources and devices and storing them in the same program for further analysis. Salesforce allows us to leverage the potential of Artificial Intelligence to actively listen to users, interpret and respond to their queries with personalized communications.    We know what Salesforce Marketing Cloud is, but many people are unaware of the variety of tools that the platform encompasses. These tools perfectly define the multitude of uses and applications that we can extract from the Cloud, and the savings in time and effort that comes from combining them in a single CRM:

  Como es trabajar en marketing

The utilities of Marketing Cloud are so diverse that we have to break them down bit by bit. According to the data, the adoption of the platform increases ROI by up to 50%. These are figures to boast about.

Thanks to applications such as Journey Builder, it is possible to listen to prospects and customers in real time, responding to their needs at the moment and through all the channels used by the company, and automating these communication processes. The speed of response equals customer happiness.

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